The Commission held talks with the Beijing 2022 Organising Committee as part of their second project review, during which topics such as construction of venues and infrastructure, marketing and the Games' publicising campaign were discussed.

The talks came a day after the official launch of the marketing programme, which is made up of three key parts, including a sponsorship programme that grants permission to use the marks and related intellectual properties of Beijing 2022.

It also comprises a licensing programme that allows companies to produce and sell products related to the event, and a ticketing programme.

"This is a very strong marketing plan, which is much better than what it used to be during the bidding process," Zhukov told Xinhua.

"There is a very good vision of the 2022 Winter Olympic Games.

"The Organising Committee have a very good relationship with the IOC and the IOC experts, engaging a very strong team for sport experts from different countries.

"In addition, the Organising Committee are using the experience of other Olympics as they participated in all the events and connected with the Organising Committees for Pyeongchang 2018 and Tokyo 2020."

The Russian Olympic Committee President added: "This could be a very successful marketing programme not just for Chinese companies, but also for worldwide companies."

A number of venues set to be used at Beijing 2022 were built for the 2008 Summer Olympics in the Chinese capital, including the Bird’s Nest Stadium, which will host the Opening and Closing Ceremonies, and the National Aquatics Centre, which will stage curling competition.

"It is very important that Beijing 2022 is going to use the legacy of the Beijing 2008 Olympic Games," Zhukov added.

"It's a good example of using this legacy.

"I think the legacy of Beijing 2022 will also be a great legacy for the future of Chinese winter sports."

Chinese President Xi Jinping stressed during a recent two-day inspection tour that city planning and construction in Beijing, and preparation for the 2022 Olympics, are two important missions for him. 

As part of the inspection Xi visited the Wukesong Sports Centre - the venue for ice hockey competition at Beijing 2022.

There, he encouraged attempts to learn from foreign experience while strengthening domestic development and technological innovation in terms of stadium planning, design and construction.

Xi also attended a symposium on city planning and construction in Beijing, and preparation for Beijing 2022.

He heard reports from Beijing 2022 President Guo Jinlong and Chinese Olympic Committee head Gou Zhongwen.

"The planners should improve public services, control population and formulate the city lay-out in accordance with the core functions of the capital with a unified plan," Xi was reported as saying by Xinhua.

Xi has also called for strong measures to address problems such as air pollution, saying preparations for Beijing 2022 should embody the spirit of green.

Last month, Beijing Mayor Cai Qi vowed to combat the hazardous air quality in the city.

He made the assertion after a lengthy spell of smog in Beijing, which lasted for more than a week and forced many people to remain indoors.

Additionally, Xi said there will be a zero tolerance policy on doping and corruption at Beijing 2022, adding: "We should make the Winter Olympic Games as pure and clean as snow and ice."