Paris 2024 has unveiled the first of a three-video series promoting what is described as a unique "Zero Waste" programme ©Paris 2024

Paris 2024 has unveiled the first of a three-video series promoting what is described as a unique "Zero Waste" programme, alongside official bid partner Suez.

The first video, released across social media, is part of a series called "Circular Economy and Resource Management".

The series showcases Paris 2024's plans to ensure 95 per cent of all waste is recyclable during the Olympic and Paralympic Games, by offering sustainable packaging, strengthening recycling and reuse chains, and engaging French people in "Zero Waste" promotions.

The three films - the other two of which are due to be unveiled in the coming days - will show how the programme will be delivered before, during and after the Games.

Suez, a world leader in environmental management, will help Paris 2024's attempts to become the most sustainable Games in history, and the first to align itself with the Paris climate agreement.

"The launch of this initiative underpins our goal to ensure a lasting, sustainable legacy from Paris 2024," Tony Estanguet, co-chair of the Paris 2024 bid and a three-time Olympic gold medal-winning canoeist, said.

"We want to make sure that, during the Games, waste is recycled and reused as much as possible, and to do so we need to begin educating people now on this cause.

"We don't just want to deliver a brilliant Games, but we want to ensure that the future of France, for Generation 24, is brighter than ever and that we set an environmental benchmark for future Games.

"The work our partners are doing to help us on this journey is immeasurable.

"Each of our 18 official partners was chosen to give something back to our bid, to help ensure the legacy was as strong as possible.

"We want to thank Suez for their innovative work in helping to shape a better France for all and the way future host cities address sustainability."

Suez, which is based in Paris, was announced as a partner of Paris 2024 in October of last year.

In addition to providing financial support to the bid, Suez is using its expertise in sustainable management to "support Paris 2024's vision for reinvention and renewal in the city" and "to help promote sustainable practices across the city and country".

"We are proud to support Paris' bid to host the 2024 Olympic and Paralympic Games, and to look forward to working alongside all stakeholders, sportsmen and partners on the project," Suez chief executive Jean-Louis Chaussade said. 

"Thanks to our know-how, skills and expertise, Suez is committed to making Paris a more sustainable and resourceful city.

"It will be able to generate and preserve its essential resources, making it a unique candidature.

"With all stakeholders, Suez wishes to share in the vision of making Paris 2024 the most sustainable Games in history."

Last month, Paris 2024 claimed to have become the first-ever Olympic and Paralympic Bid Committee to receive an internationally recognised sustainability award.

Estanguet was present for the awarding of the ISO 20121 best-practice award, an "internationally-recognised standard handed out to event organisers that are able to guarantee sustainable management of major global events".

According to the Swiss-based audit, Paris 2024 has excelled in the "four key areas" of social consultation, commitment to stakeholders, governance and legacy.

Sustainability has repeatedly been hailed as a key part of the French capital's appeal.

It was cited as a priority by Paris Mayor Anne Hidalgo when the bid was presented during the Association of National Olympic Committees General Assembly in Doha last November.

Under current plans, all spectators will travel by public transport during the Games.

It is hoped this will contribute to a 55 per cent smaller carbon footprint than at London 2012, which currently stands as the "most sustainable" Games in history.

Paris faces competition from Los Angeles in the race for the 2024 Games with the International Olympic Committee (IOC) due to make a decision at its Session in Lima on September 13.

There is increasing speculation that the IOC may award the 2024 and 2028 Games at the same time, but both candidates have stressed that they are only interested in the earlier edition.